Is it a hobby, a favorite pastime, or do you have that passion that drives you? Make a list of what you think a visitor would like to know. I was once told while doing a resume, write it down like you were telling a child what you do, then go back and edit for adult reading. People want to know what you can do for them, not so much what or who you are. Browse the internet to get ideas, what are others offering, check out other’s that may be offering the same thing. Are you selling yourself, a product. Be clear on what you can do for them.